Public Relations: An Introduction
di Shirley Harrison - Cengage Learning Emea - March 2000
Normalmente disponibile in 7/8 giorni lavorativi
Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics
Best Business Books - May 2004
Normalmente disponibile in 7/8 giorni lavorativi
Brand Sense: Sensory Secrets Behind the Stuff We Buy
di Martin Lindstrom - Free Press - February 2005
Normalmente disponibile in 4/5 giorni lavorativi
The Discourse of Advertising
di Guy Cook - Routledge - August 2001
Normalmente disponibile in 7/8 giorni lavorativi
Ogilvy on Advertising
di David Ogilvy - Vintage Books - March 1985
Disponibilità immediata
Product Placement in Hollywood Films: A History
di Kerry Segrave - McFarland & Company - July 2004
Normalmente disponibile in 4/5 giorni lavorativi
It's Not How Good You Are, It's How Good You Want to Be
di Paul Arden - Phaidon Press - June 2003
Prodotto momentaneamente non disponibile
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
di Al Ries - McGraw-Hill Companies - December 2000
Normalmente disponibile in 7/8 giorni lavorativi
Creative Advertising: Ideas and Techniques from the World's Best Campaigns
di Mario Pricken - Thames & Hudson - June 2008
Normalmente disponibile in 4/5 giorni lavorativi
Lovemarks: The Future Beyond Brands
di Kevin Roberts - powerHouse Books - December 2005
Normalmente disponibile in 4/5 giorni lavorativi
Guerrilla Advertising
di Jay Conrad Levinson, Charles Rubin - Mariner Books - June 1994
Normalmente disponibile in 7/8 giorni lavorativi
Advertising Is Dead: Long Live Advertising!
di Tom Himpe - Thames & Hudson - June 2008
Normalmente disponibile in 7/8 giorni lavorativi
Tested Advertising Methods
di John Caples - Prentice Hall - June 1998
Prodotto momentaneamente non disponibile
The Lovemarks Effect: Winning in the Consumer Revolution
di Kevin Roberts - powerHouse Books - November 2006
Prodotto momentaneamente non disponibile
How to Get Ideas
di Jack Foster - Berrett-Koehler Publishers - June 2007
Normalmente disponibile in 4/5 giorni lavorativi
Creating Passion Brands: How to Build Emotional Brand Connection with Customers
di Helen Edwards, Derek Day - Kogan Page - March 2007
Normalmente disponibile in 4/5 giorni lavorativi
Hegarty on Advertising: Turning Intelligence Into Magic
di John Hegarty - Thames & Hudson - June 2011
Normalmente disponibile in 7/8 giorni lavorativi
The Mirror Makers: A History of American Advertising and Its Creators
di Stephen Fox - University of Illinois Press - July 1997
Prodotto momentaneamente non disponibile
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
di Margaret Mark, Carol S. Pearson, Mark Margaret - McGraw-Hill - January 2001
Prodotto momentaneamente non disponibile
Business Cards: The Art of Saying Hello
di Liz Farrelly, Mike Dorrian - Harper Design - November 2004
Prodotto momentaneamente non disponibile
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone
di Drew Eric Whitman - Career Press - November 2008
Normalmente disponibile in 4/5 giorni lavorativi
Adland: A Global History of Advertising
di Mark Tungate - Kogan Page - August 2007
Normalmente disponibile in 4/5 giorni lavorativi
Fables of Abundance: A Cultural History of Advertising in America
di Jackson Lears - Basic Books (AZ) - November 1995
Normalmente disponibile in 4/5 giorni lavorativi
Brand New China: Advertising, Media, and Commercial Culture
di Jing Wang - Harvard University Press - April 2010
Prodotto momentaneamente non disponibile
