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Writing for the Fashion Business- Prezzo: € 92.05
- Prezzo scontato: € 78.24
- Sconto: € 13.81 (15%)
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ContenutoWriting for Fashion introduces writing techniques in a wide range of areas within the field. Bridging the gap between core writing classes, which focus on general writing techniques, and higher-level fashion courses concentrating on merchandising and promotion, the book covers the different types of writing required in the industry. Readers will learn the how-to's of effective writing writing for fashion reports and forecasts, fashion show scripts, print ads, radio and television segments, public relations, catalogs, direct mail, trade and consumer magazines, and the Internet.
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