Will Work for Shoes: The Business Behind Red Carpet Product Placement

If you want your product to be a household name, look no further than the so-called Rich and Famous, who, as Susan Ashbrook shows in this practical, star-studded guide, wield potent influence over the buying public. Through colorful stories straight from the red carpet, hard-won lessons taken from years in the industry, and interviews with the top names in celebrity marketing, Ashbrook shows you how to

- get your product on the body or in the hands of a celebrity

- connect with stylists, publicists, and other handlers who have access to the star

- avoid awkward product celebrity match-ups and find the perfect person for your brand

- execute a celebrity marketing campaign for next to nothing

- get valuable loaned product back from sticky-fingered stars

- prepare for the attention and increased demand when you have a celebrity hit