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Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company

Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company

di Ronald L. Kerber, Timothy M. Laseter

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Contenuto

Develop and market new products quickly and profitably

"Strategic Product Creation" is a practitioner's guide to creating and marketing the right product--fast. The authors deliver practical guidance in the five key stages of product development, augmenting them with real-world examples of industry leaders who have been successful in innovative product development.

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