Social Media in Business - Succeeding in the New Internet Revolution

Social Media in Business - Succeeding in the New Internet Revolution

di Steve Nicholls

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Contenuto

Social media is a generic label describing the dynamic interaction among the global community, enabled by the use of Web-based and mobile technological advancements. This edition provides an overview of the opportunities social media offers to a business and a concrete plan to help managers and decision-makers effectively integrate social media platforms into their current organizational structure.

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