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Maximizing Lead Generation: The Complete Guide for B2B MarketersNormalmente disponibile in 4/5 giorni lavorativi
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ContenutoMaximizing Lead Generation brings together everything B2B marketers need to know to plan and execute winning lead generation programs, hands-on. Short, snappy, and easy to use, it reflects the latest trends in lead generation, including social media, content marketing and lead nurturing. World-renowned lead generation expert Ruth Stevens covers all this, and more: - Linking lead generation and management to salesforce productivity
- Building a marketing database that offers real competitive advantage
- Identifying the media that work today - and avoiding the ones that don't
- Developing and executing highly-effective campaigns, step-by-step
- Achieving excellence in response planning and management
- Qualifying leads: Separating wheat from chaff
- Using new Lead Nurturing techniques to convert "duds" into "diamonds"
- Tracking campaign results and demonstrating value
- Anticipating the fast-evolving future of lead generation
Dettagli del prodotto
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Titolo:
Maximizing Lead Generation: The Complete Guide for B2B Marketers
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Autore:
Ruth Stevens
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Editore:
Que
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Data di Pubblicazione:
Luglio 2011
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ISBN:
9780789741141
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Reparto:
Customer Relations
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