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Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever

Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever

di Tony Cosentino

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Contenuto

Based on firsthand knowledge of many of the world's leading corporate insights departments and insights suppliers, "Into The River" gives the reader a straightforward perspective into the important and changing market research and insights industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends.

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