Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web

Grouped: How Small Groups of Friends Are the Key to Influence on the Social Web

di Paul Adams

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Contenuto

The Web is being rebuilt around people. From travel to news to commerce, businesses are reorienting their efforts around people--around the social behavior of their customers and potential customers. This book pulls together the latest research on influence and social behavior to describe how people are connected, and how ideas and brand messages spread through social networks.

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